Fish Passage Action Team

I developed this website for Fish Passage Action Team, a collaborative non-profit platform supporting fish passage remediation worldwide. Using WordPress and Divi, I created a resource hub serving 4,000+ subscribers with educational tools, case studies, and community-contributed content focused on restoring aquatic connectivity.

Custom Website Development

I developed this website for Fish Passage Action Team, a collaborative non-profit platform supporting fish passage remediation worldwide. Using WordPress and Divi, I created a resource hub serving 4,000+ subscribers with educational tools, case studies, and community-contributed content.

The project involved complete brand redesign, content strategy, and technical implementation to create an accessible platform where practitioners globally can share barrier remediation projects and access training materials.

Deliverables

  • Full website redesign and rebrand
  • WordPress/Divi custom theme development
  • Educational resource library with blog integration
  • Email marketing integration via Brevo (4,000+ subscribers)
  • Contact forms with Zapier automation
  • SEO-optimised content and responsive design
  • Community contribution system for case studies

Development Approach

Built on WordPress with Divi for flexible layouts and easy content management. Custom CSS matched the new brand identity while maintaining accessibility. Content strategy organised educational tools, case studies, and blog posts for both new visitors and returning subscribers. SEO optimisation implemented across all pages for global discoverability.

Performance

Optimised for global audiences with varying internet speeds. Responsive design works seamlessly across all devices. Clean navigation and semantic HTML ensure accessibility for users and search engines.

Tools Used

  • WordPress & Divi
  • Custom CSS
  • Brevo (email marketing)
  • Zapier (automation)
  • SEO plugins
  • AI tools for content development